IKEA innovations for October 2023
IKEA showcases his famous slogan always something newis renewing its extensive catalogue with a series of innovations that will be available in all its stores starting from the new year.
The Swedish company has taken action and prepared for autumn with products designed to fill our homes with warmth. Would you like to meet them?
Timeless nature and happiness filled designs
At IKEA, they say it’s time to share, whether with family or friends. That’s why they embrace classic textiles that everyone would want to spend a lifetime with, as well as textiles inspired by art. They add innovative touches to create a warm, magical and social atmosphere to always feel comfortable, no matter what.
An autumn palette of earthy tones is the protagonist of many innovations. With prints inspired by nature and a good dose of nostalgia. Sofas, armchairs or cushions for a timeless living room that can be complemented by a floral corner thanks to new framed patterns or swirling patterned curtains.
There are also innovations for the kitchenThere are paper plates, trays, and napkins as the little details that catch the eye of an evening, but there's also a new table and chair set made of solid acacia stained with clear enamel.
The funniest, or at least the most colorful, part is that a rug, a basket, a doormat or a cushion can inspire us thanks to the explosion of color.
Recommended: New Wallpaper Trends
IKEA is a global chain of furniture, home furnishings and furniture retail stores. The name is an abbreviation of the Swedish phrase 'IK-KLIMA-ARCHITECTURE', meaning 'the three K's: Children, Kitchen and Cleaning'. In 1943, Ingvar Kamprad created a catalogue of products and services for his children's home. The catalogue included practical household items, but also cute animals, flowers and children's drawings. This creative concept led to the establishment of a company and a product line that is now sold all over the world.
IKEA started out by focusing on inexpensive yet functional home furnishings. Initially, customers had to travel to Copenhagen to buy furniture from IKEA. However, in 1946, the first IKEA store opened in Stockholm, Sweden. Since it was the capital, it made sense to start there. Initially, IKEA did not sell very much because there was not much money in furniture at the time. However, people still bought from IKEA because it was cheap and convenient. As time went on and more people started shopping at IKEA, more stores opened around Sweden. Today, there are approximately 500 IKEA locations worldwide.
IKEA continued to be more innovative with their products and services. For example, in 1951, they began selling bedding in their stores. This allowed them to compete with other retailers who only sold bedding online but did not require customers to come into their stores at all. In 1969, they also began selling books in their stores, allowing customers to compare prices at bookstores and IKEA. Another service they began offering was free pickup and delivery of large items, such as sofas or table lamps. All of these innovations make shopping at IKEA easier for both store customers and those who cannot make it in person.
Globalization has made IKEA products widely available to customers around the world. The first IKEA store outside of Europe opened in Clearwater, Florida, in 1977. Today, there are over 500 IKEA locations in North America and Mexico. The first IKEA store opened in China in 1996; today, there are over 60 locations throughout China. In addition to retail outlets, IKEA sells its products through direct sales and factory outlets around the world. They have even partnered with local business districts so that customers can easily find an IKEA store while abroad on business or vacation.
Over time, Ikea has become one of the world's most famous furniture brands, with a unique range of products and convenient retail service. Their innovative ideas have allowed them to expand globally and improve customer experiences, no matter where or how customers shop at Ikea.
